22 Techniques to Build Your Personal Brand To Make You Stand Out

Selecting the right personal brand for you is only the first step. Once you select the brand you want to promote you spend a lifetime building personal brand equity. 

Everything we do either adds to or takes away from our personal brand credibility. EVERYTHING. 

Below are 22 tips that can immediately help you set your personal brand credibility on fire:

  • Be amazing at your craft 
  • Get in shape and stay shape 
  • Dress to send a message (both business & casual) 
  • Make sure your teeth are straight and clean
  • Your hair should be well groomed  
  • Deliver better messages than your competition (e.g. Features and Benefits, 15 Second Commercial, Uniqueness Statement 
  • Drive a nice car and always keep it clean (No need to get in over your head, but don’t be afraid to stretch) 
  • Have a nice briefcase  
  • Remember names 
  • Have a firm handshake and look people in the eye when shaking hands 
  • Send handwritten notes 
  • Establish a compelling LinkedIn profile 
  • Have an active Facebook account 
  • Have an active Instagram account 
  • Be well rounded & interesting 
  • Be a great listener 
  • Have good table manners 
  • It's okay to disagree, but don’t be disagreeable 
  • Be tolerant 
  • Be on time 
  • Say “Please” and “Thank You” 
  • Have a positive attitude

 These techniques to build your personal brand are just a few ideas. You don't need them all but give a few a try!

Click here to learn more about our high impact Creating Million-Dollar Messages program! 


Madison Giordano