The Person to See https://thepersontosee.com Wealth. Freedom. Influence Tue, 03 Sep 2019 21:54:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.4 https://i0.wp.com/thepersontosee.com/wp-content/uploads/2018/05/cropped-TPTS.png?fit=32%2C32&ssl=1 The Person to See https://thepersontosee.com 32 32 193357937 PERSONAL BRANDING 101 – Three key Do’s and Three Key Do Not’s https://thepersontosee.com/personal-branding-101-three-key-dos-and-the-key-do-nots/?utm_source=rss&utm_medium=rss&utm_campaign=personal-branding-101-three-key-dos-and-the-key-do-nots Fri, 26 Jul 2019 12:34:31 +0000 https://thepersontosee.com/?p=3684    What is a Personal Brand?   Before we can select the right personal brand and start promoting it to our target audience, we need to know what exactly a personal brand is. There are two definitions: one short and one long. Long Version A personal brand is a personal identity that stimulates a meaningful emotional response in a target audience about the values or qualities for which you stand. Our brand is our […]

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]]> 3684 Personal Branding Is A Journey, Not A Sprint https://thepersontosee.com/personal-branding-is-a-journey-not-a-sprint/?utm_source=rss&utm_medium=rss&utm_campaign=personal-branding-is-a-journey-not-a-sprint Wed, 22 May 2019 19:00:07 +0000 https://thepersontosee.com/?p=3249 Let me take you back to October 30, 1974, Heavyweight Champion, George Foreman was squaring off against Muhammad Ali in the Rumble in the Jungle.   Personal Branding Mastery   Muhammad Ali was the master of personal branding. He arrived in the Republic of the Congo a month before the fight on a private plane to much fanfare. The red carpet was rolled out, the band played the Congo’s national anthem and dignitaries met Ali […]

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]]> 3249 How to Select the Right Target Audience https://thepersontosee.com/how-to-select-the-right-target-audience/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-select-the-right-target-audience Tue, 30 Apr 2019 12:04:24 +0000 https://thepersontosee.com/?p=3005 I was delivering a training session the other day for JLL’s retail advisory group in Chicago. The central theme of the presentation was the importance of creating a personal brand in the service sector. On a break, the president of the group, Naveen Jaggi approached me and shared what I thought was brilliant insight. He said, “You don’t own your reputation. Your community does.” Those eight simple words pretty much sum up the essence of […]

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]]> 3005 Why Shaq’s Personal Brand is & was so much Better than Kobe’s https://thepersontosee.com/shaqs-personal-brand/?utm_source=rss&utm_medium=rss&utm_campaign=shaqs-personal-brand Wed, 17 Apr 2019 12:30:02 +0000 https://thepersontosee.com/?p=2992 I always found it odd that Kobe Bryant, arguably the greatest basketball player on the planet at one time, never really caught on as a brand the way Shaq did. Why? The answer is simple. While Shaq understood his superstardom depended upon his connection with the fans, Kobe never took the time to develop a relationship with the people who made him famous. Shaq was your playful older brother. Kobe was a scrooge. You always […]

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]]> 2992 5 Qualities That Make the Best Personal Brand https://thepersontosee.com/5-qualities-that-make-the-best-personal-brand/?utm_source=rss&utm_medium=rss&utm_campaign=5-qualities-that-make-the-best-personal-brand Wed, 03 Apr 2019 12:30:48 +0000 https://thepersontosee.com/?p=2981 There is no exhaustive, scientifically-proven list of THE qualities that make a great personal brand. In my own research of some really special brands, I have identified the ones that I think matter most. Remember, a personal brand is the word or phrase people think of when they think of you. The best personal brands have… Authenticity Be you. You is good enough. Our brands must be a true reflection of the real us. Living […]

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]]> 2981 22 Techniques to Build Your Personal Brand To Make You Stand Out https://thepersontosee.com/22-techniques-to-build-your-personal-brand-and-stand-out/?utm_source=rss&utm_medium=rss&utm_campaign=22-techniques-to-build-your-personal-brand-and-stand-out Mon, 25 Feb 2019 01:17:12 +0000 https://thepersontosee.com/?p=2588 Selecting the right personal brand for you is only the first step. Once you select the brand you want to promote you spend a lifetime building personal brand equity.  Everything we do either adds to or takes away from our personal brand credibility. EVERYTHING.  Below are 22 tips that can immediately help you set your personal brand credibility on fire: Be amazing at your craft  Get in shape and stay shape  Dress to send a […]

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]]> 2588 5 Strategies to Help You Stand Out From Your Competition https://thepersontosee.com/5-proven-strategies-to-help-you-stand-out-from-your-competition/?utm_source=rss&utm_medium=rss&utm_campaign=5-proven-strategies-to-help-you-stand-out-from-your-competition Thu, 06 Dec 2018 17:25:41 +0000 https://thepersontosee.com/?p=2216   Help me! I am Stuck in the Middle of the Pack and I Cannot Break Free from the Competition  Sound familiar? Are you finding it harder and harder to stand out from the rest of the pack? If so, you are not alone. But, that is no excuse for not trying to figure out new ways to differentiate yourself from the competition.    Why is it so tough?  There are three reasons why it […]

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]]> 2216 How To Deliver A Compelling Unique Selling Proposition (USP) https://thepersontosee.com/how-to-deliver-a-compelling-unique-selling-proposition-usp/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-deliver-a-compelling-unique-selling-proposition-usp Wed, 05 Dec 2018 01:32:52 +0000 https://thepersontosee.com/?p=2180   What's On the Line? It's game seven of the NBA Championship. The game is on the line and there are 15 seconds left. Everybody knows that you are going to take the last shot. Do you want the ball?  Of course, everybody will say yes, but do they really mean it?   This is exactly the dynamic when we are presented with the opportunity to deliver our Unique Selling Proposition (USP).   When Somebody Asks Us […]

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