The Person to See

PERSONAL BRANDING 101 – Three key Do’s and Three Key Do Not’s

Sev — Fri, 26 Jul 2019 12:34:31 +0000

What is a Personal Brand? Before we can select the right personal brand and start promoting it to our target audience, we need to know what exactly a personal brand is. There are two definitions: one short and one long. Long Version A personal brand is a personal identity that stimulates a meaningful emotional response in a target audience about the values or qualities for which you stand. Our brand is our […]

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Maximizing the Impact of Your Referrals

Sev — Tue, 11 Jun 2019 10:10:49 +0000

What Is Not A Good Referral When somebody says to you, “Hey, you should call so and so,” do you think that’s a high-quality referral? Of course, it’s not. It can be annoying when people say this to you, right? So, DON’T do this to others. Giving good referrals is about making an emotional investment in the success of another person. You are genuinely interested in trying to help someone else grow […]

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Using LinkedIn as a Powerful Networking Tool

Sev — Thu, 06 Jun 2019 04:00:43 +0000

Time-tested Formula Below is a time-tested, nine-step formula one of my clients, who is a million-dollar plus producer year after year, uses to get just about any meeting he wants using LinkedIn. 1. Build out your profile as much as possible – Get ranked as an all-star – Post articles, testimonials any information that credentials you as THE expert – Write your bio in the first person – Make you headline catchy and, if […]

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Your Greatest Risk Produces Your Greatest Gain

Sev — Thu, 30 May 2019 01:34:49 +0000

THE Movie That Changed My Worldview For those of you who have never seen the movie Rudy, it is a out a young man’s journey from the steel mills just outside Pennsylvania to the gridiron of Notre Dame football. Rudy was an average, undersized high school football player who had average grades to match. His whole life he grew up watching Notre Dame football with his father and brothers on the family’s black and white […]

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Personal Branding Is A Journey, Not A Sprint

Sev — Wed, 22 May 2019 19:00:07 +0000

Let me take you back to October 30, 1974, Heavyweight Champion, George Foreman was squaring off against Muhammad Ali in the Rumble in the Jungle. Personal Branding Mastery Muhammad Ali was the master of personal branding. He arrived in the Republic of the Congo a month before the fight on a private plane to much fanfare. The red carpet was rolled out, the band played the Congo’s national anthem and dignitaries met Ali […]

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