The Person to See https://thepersontosee.com Wealth. Freedom. Influence Tue, 03 Sep 2019 22:04:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://i0.wp.com/thepersontosee.com/wp-content/uploads/2018/05/cropped-TPTS.png?fit=32%2C32&ssl=1 The Person to See https://thepersontosee.com 32 32 193357937 PERSONAL BRANDING 101 – Three key Do’s and Three Key Do Not’s https://thepersontosee.com/personal-branding-101-three-key-dos-and-the-key-do-nots/?utm_source=rss&utm_medium=rss&utm_campaign=personal-branding-101-three-key-dos-and-the-key-do-nots Fri, 26 Jul 2019 12:34:31 +0000 https://thepersontosee.com/?p=3684    What is a Personal Brand?   Before we can select the right personal brand and start promoting it to our target audience, we need to know what exactly a personal brand is. There are two definitions: one short and one long. Long Version A personal brand is a personal identity that stimulates a meaningful emotional response in a target audience about the values or qualities for which you stand. Our brand is our […]

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]]> 3684 Maximizing the Impact of Your Referrals https://thepersontosee.com/maximizing-the-impact-of-your-referrals/?utm_source=rss&utm_medium=rss&utm_campaign=maximizing-the-impact-of-your-referrals https://thepersontosee.com/maximizing-the-impact-of-your-referrals/#comments Tue, 11 Jun 2019 10:10:49 +0000 https://thepersontosee.com/?p=3520    What Is Not A Good Referral   When somebody says to you, “Hey, you should call so and so,” do you think that’s a high-quality referral? Of course, it’s not. It can be annoying when people say this to you, right? So, DON’T do this to others. Giving good referrals is about making an emotional investment in the success of another person. You are genuinely interested in trying to help someone else grow […]

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]]> https://thepersontosee.com/maximizing-the-impact-of-your-referrals/feed/ 2 3520 Using LinkedIn as a Powerful Networking Tool https://thepersontosee.com/using-linkedin-as-a-powerful-networking-tool/?utm_source=rss&utm_medium=rss&utm_campaign=using-linkedin-as-a-powerful-networking-tool https://thepersontosee.com/using-linkedin-as-a-powerful-networking-tool/#comments Thu, 06 Jun 2019 04:00:43 +0000 https://thepersontosee.com/?p=3444 Time-tested Formula   Below is a time-tested, nine-step formula one of my clients, who is a million-dollar plus producer year after year, uses to get just about any meeting he wants using LinkedIn. 1. Build out your profile as much as possible – Get ranked as an all-star – Post articles, testimonials any information that credentials you as THE expert – Write your bio in the first person – Make you headline catchy and, if […]

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]]> https://thepersontosee.com/using-linkedin-as-a-powerful-networking-tool/feed/ 1 3444 Your Greatest Risk Produces Your Greatest Gain https://thepersontosee.com/your-greatest-risk-produces-your-greatest-gain/?utm_source=rss&utm_medium=rss&utm_campaign=your-greatest-risk-produces-your-greatest-gain Thu, 30 May 2019 01:34:49 +0000 https://thepersontosee.com/?p=3321   THE Movie That Changed My Worldview For those of you who have never seen the movie Rudy, it is a out a young man’s journey from the steel mills just outside Pennsylvania to the gridiron of Notre Dame football. Rudy was an average, undersized high school football player who had average grades to match. His whole life he grew up watching Notre Dame football with his father and brothers on the family’s black and white […]

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]]> 3321 Personal Branding Is A Journey, Not A Sprint https://thepersontosee.com/personal-branding-is-a-journey-not-a-sprint/?utm_source=rss&utm_medium=rss&utm_campaign=personal-branding-is-a-journey-not-a-sprint Wed, 22 May 2019 19:00:07 +0000 https://thepersontosee.com/?p=3249 Let me take you back to October 30, 1974, Heavyweight Champion, George Foreman was squaring off against Muhammad Ali in the Rumble in the Jungle.   Personal Branding Mastery   Muhammad Ali was the master of personal branding. He arrived in the Republic of the Congo a month before the fight on a private plane to much fanfare. The red carpet was rolled out, the band played the Congo’s national anthem and dignitaries met Ali […]

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]]> 3249 Networking That Matters Four Proven Strategies https://thepersontosee.com/4-critical-networking-actions-that-matter/?utm_source=rss&utm_medium=rss&utm_campaign=4-critical-networking-actions-that-matter Tue, 14 May 2019 12:30:07 +0000 https://thepersontosee.com/?p=3108   Does this sound like anyone you know? I would venture to say that 90% of all networking encounters don’t amount to anything because of what I call “intentional inaction.” Two people go to a networking event and meet each other. After some conversation, they exchange cards because they surmise there might be a reason to stay in contact. They go back to their lives the following day, put each other’s’ card on their respective […]

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]]> 3108 How Effort Impacts Your Career https://thepersontosee.com/how-effort-impacts-your-career/?utm_source=rss&utm_medium=rss&utm_campaign=how-effort-impacts-your-career Tue, 07 May 2019 12:17:05 +0000 https://thepersontosee.com/?p=3011 “Living Life is not for Sissies” – Mariya Alexander I wish I could take credit for this quote, but I cannot. It belongs to Mariya Alexander, the no nonsense executive assistant to one of my clients. In his best-selling book, The Road Less Traveled, author, Scott Peck sums it up perfectly in his first line, “Life is difficult.” What is also true is when we work hard, take chances and get up after we fail, life is […]

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]]> 3011 How to Select the Right Target Audience https://thepersontosee.com/how-to-select-the-right-target-audience/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-select-the-right-target-audience Tue, 30 Apr 2019 12:04:24 +0000 https://thepersontosee.com/?p=3005 I was delivering a training session the other day for JLL’s retail advisory group in Chicago. The central theme of the presentation was the importance of creating a personal brand in the service sector. On a break, the president of the group, Naveen Jaggi approached me and shared what I thought was brilliant insight. He said, “You don’t own your reputation. Your community does.” Those eight simple words pretty much sum up the essence of […]

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]]> 3005 How I Went From a Lawyer to Personal Branding Expert https://thepersontosee.com/laywer-to-personal-branding-expert/?utm_source=rss&utm_medium=rss&utm_campaign=laywer-to-personal-branding-expert Wed, 24 Apr 2019 12:08:32 +0000 https://thepersontosee.com/?p=2996 I am often asked, “What made you transition from a lawyer to a business coach?” The short answer is I decided long ago that I was not going to spend my life in a job I did not love. Instead, I believed, and still do, that you only get one shot at life, so you might as well do what you love. I graduated from college with all kinds of accomplishments- summa cum laude, Phi […]

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]]> 2996 Why Shaq’s Personal Brand is & was so much Better than Kobe’s https://thepersontosee.com/shaqs-personal-brand/?utm_source=rss&utm_medium=rss&utm_campaign=shaqs-personal-brand Wed, 17 Apr 2019 12:30:02 +0000 https://thepersontosee.com/?p=2992 I always found it odd that Kobe Bryant, arguably the greatest basketball player on the planet at one time, never really caught on as a brand the way Shaq did. Why? The answer is simple. While Shaq understood his superstardom depended upon his connection with the fans, Kobe never took the time to develop a relationship with the people who made him famous. Shaq was your playful older brother. Kobe was a scrooge. You always […]

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]]> 2992 How to Master Productivity https://thepersontosee.com/how-to-master-productivity/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-master-productivity Wed, 10 Apr 2019 12:20:34 +0000 https://thepersontosee.com/?p=2986 Momentum is critical for driving productivity. I remember being in Atlantic City in my mid-twenties, playing blackjack with some friends. I never gambled a lot of money. My strategy was to take $500 and have fun. If I won, great. If I lost, it wasn’t going to break my bank. On this occasion, I was down to my last $20 and suddenly my luck changed. I started winning hand after hand. I remember getting close […]

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]]> 2986 5 Qualities That Make the Best Personal Brand https://thepersontosee.com/5-qualities-that-make-the-best-personal-brand/?utm_source=rss&utm_medium=rss&utm_campaign=5-qualities-that-make-the-best-personal-brand Wed, 03 Apr 2019 12:30:48 +0000 https://thepersontosee.com/?p=2981 There is no exhaustive, scientifically-proven list of THE qualities that make a great personal brand. In my own research of some really special brands, I have identified the ones that I think matter most. Remember, a personal brand is the word or phrase people think of when they think of you. The best personal brands have… Authenticity Be you. You is good enough. Our brands must be a true reflection of the real us. Living […]

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